For our message we decided to change our message to "Change Happens" which I think is a very good message for assimilation. Since people assimilate to other cultures their changing their view on what they see. Change is always happening, and there's no way to stop this, so it happens and get over it.
Now for our audience we decided to narrow it down to 18-30 years old who are involved with rethinking race. I'm still not sure if this is a strong audience, it may still be to broad but we'll see! ;)
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